The Significance of Sensory Evaluation in the Food Industry

Market studies have revealed that taste is the most genuine and primary parameter for evaluating a product. In over 60% of cases, the desired taste is the most important and leading reason for purchasing a food product. Considering this fact, the critical role of sensory attributes in a product’s market success becomes evident.

The sensory evaluation aims to enhance this success by fully engaging all sensory modalities—sight, smell, taste, touch, and hearing. The increasing number of flavors and, consequently, the diversity of tastes in food products have elevated sensory evaluation to a field of significant importance in the food industry.

Purpose of Sensory Evaluation

  • Identifying the sensory attributes of a product to better understand its characteristics.
  • Streamlining the product development process, reducing the time required for refinement.
  • Ensuring the achievement of targeted qualities in a product with greater confidence.
  • Gaining deeper insights into consumer preferences, leading to more informed decision-making.
ارزیابی حسی عطر و طعم

Methods of Sensory Evaluation
Various sensory evaluation methods include:

Difference tests
Consumer preference tests
Descriptive analysis
Shelf-life and flavor stability studies

At Diara, with the expertise and knowledge of our specialists, we conduct a wide range of sensory analyses for diverse final products to offer the best solutions to our business partners. Diara’s sensory evaluation experts are professionally trained to carry out development and sensory analysis processes while adhering to all relevant standards.